In the name of Allah the most beneficent and the most merciful
17092013...Our topic for the second week that we have learned was “The nature of strategic management” and “The business vision and mission”. At the end of the class, we are supposed to define strategic management and describe vision and mission and discuss their value. Actually, it was quite hard for me to understand strategic management. But, I’ll try my best.
As
we have learned, strategic management was defined as the art and science of
formulating, implementing, and evaluating cross-functional decisions that
enable an organization to achieve its objectives. In other words, it consists
of the analysis, decisions, and actions an organization undertakes in order to
create and sustain competitive advantages. Strategic management helps a firm
function as a competitive team, it term is used in business and it is synonymously
with the term strategic planning. However, strategic planning consists of formulation
only and it term is used in academic.
Other
than that, we also learn about stages of strategic management which consist of
formulation, implementation and evaluation. For formulation, it the stage where
the company’s objectives, vision and mission will be set. There is also SWOT
analysis that is used to achieve company’s objectives. Strategy implementation
or also called as action stage is the stage where the formulated strategy will
be executed. For the last stage, it is the stage to take corrective actions
after review and measure the company’s performance. Integrating
analysis and intuition are needed in strategic management because
intuition is useful for making decisions in situation of great uncertainty or
little precedent.
Key term that we should know in
strategic management
- Competitive advantage: it is what you have that another business doesn't have. If you don’t have competitive advantage, DON’T COMPETE!
- Strategist: the individuals who are most responsible for the success or failure of an organization.
- External opportunities and threats: anything outside organization that could significantly benefit or harm an organization in the future.
- Internal strengths and weaknesses: an organization’s controllable activities that are performed especially well or poorly.
- Vision and mission statement: it is a summarization of company’s goals and objectives.
- Objectives: specific results that an organization seeks to achieve in pursuing its basic mission.
- Strategies: the means by which long-term objectives will be achieved.
- Annual objectives: short term milestones that organization must achieve to reach long-term objectives.
- Policies: the means by which annual objectives will be achieved.
when we learn about vision and mission, it makes me think....what is my vision and my mission??? i realized that my vision and my mission was too blurr..then it make me to review,rethink,refresh my vision and mission so that i can get better in making decision about my future.
so,what is your vision and mission? Let’s have a meaningful life! Peace
no war!
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