we are ENACTUS!

Assalamualaikum w.b.t

We are enactus!!!

Last weekend, i had wonderful weekend together with enactus members for two days. In the first day, we were doing indoor activities. We had done team building. The team was divide into big three team and my group was called "anak2 rebung". So sweet right?hehehe. We also divided into several group to do a trademark and flash mob.the group name that was given to my group was microsoft. Other group name such as maybank, media prima, maybank and so on. Actually, the entire group’s name was the sponsors of enactus activities. In the second day, we went to the beach at Pasir Panjang (i couldn't remember exactly where the place is). Some activities that have done there were building a raft, explorace and many more. In explorace, i got to learn on how to make a ketupat palas. i really happy because i thought it was hard to make it. But in fact, it is just simple. Practice make perfect. Hopefully, i can gain more knowledge and improve my soft skill while joining enactus activities. There a lot of other interesting moments i want to share with all of you but i think that's all from me. jzkk. 

Peace no war!!!

we are ENACTUS!

microsoft's group members

this is where our program was held

corporate strategy

191113 Hello everyone!!! How are you? I hope you’re happy with the loved one. Have a nice day!

Thankyou,TerimaKasih,Syukran,XieXie,Grazias, Kamsahamnida,arigatō gozaimasu and etc.

 It has a deep meaning behind those words. It brings happiness to everyone. When we say thank you to other, it shows that we appreciate what they have did to us. So, please make used to say thank you everyday to Allah, our parents, our lecturer, our friends and others. BETULKAN YANG BIASA, BIASAKAN YANG BETUL. Miss ummi had reminded us to always pray for our parents and ourselves so that we will get a chance to perform umrah and hajj. Actually, one of my dream when I have my own money (not ptptn ya) is I want to bring my families, especially my beloved mother and father to perform hajj and umrah. I feel bad for them because they could not go there right now because they need to support their children (my siblings and I) who are still learning. I hope my dream will become true, someday, In shaa Allah.

Today, we had learned about more complicated strategy-making task than before, corporate strategy. For this topic, we move up one level in the strategy-making hierarchy, from strategy making in a single-business enterprise to strategy making in a diversified enterprise, from business-level strategy to corporate-level strategy. Miss Ummi has started the class by asking us what a business level strategy is. Actually, I could not remember what it is at the moment. But now, I can recall it. 

Business-level strategy versus Corporate-level strategy

As for business-level strategy that I have shared before this, it deals with the organization as a business and its relationship to consumers and other businesses. The organization works on creating value offering that appeals to consumers while also being cost-effective. Many decisions made at this level help a business position itself in the market and challenge competitors. Industry standards, pricing models and competitor advantages all play important roles within this level of strategy.

While for the corporate-level strategy, it deals with the organization as a whole. It examines what the business does and makes command decisions, including whether the business should diversify into different areas, leave product lines behind or develop specific partnerships with other companies. Many corporate-level decisions take into account the shareholders who own the company. Shareholder demands and expectations have much stronger influence on the corporate level than other levels. Often, strategy on revenue streams and funding is created at this level.

 I think, that’s all from me. Actually I want to share a lot of information with all of you, but I think I can’t because of some problem. Hopefully I can solve the problem as soon as possible. Pray for me. Peace no war!!!

Halal Japanese Food - Oshima restaurant

121113…Today we had no lecture but there was an interesting sharing session by the founder of Oshima Restaurant (she is among the pioneer of Halal Japanese Food in Malaysia), Mdm Asnidar Hanim Yusuf. Did you ever heard about this restaurant? I bet you don’t (this is the first time I heard about this restaurant), but let me tell you why you should try to come to this restaurant. First of all, they provide halal food so that people can come without doubtful or hesitant (was-was). I can guarantee it. For your information, there are a lot of Japanese restaurants with Halal certification in Malaysia but majority the owner of the restaurant was not a Muslim yet. Second, it is at affordable price. You can eat in ease without worrying about the price.

As for me, she was so amazing. How she can ‘change’ from engineering field to business field (she is the owner of Oshima Restaurant and at the same time pursuing her PhD in engineering at USIM), how she can overcame all the challenges and obstacles (such as persuading her supplier to get halal certificate, bank loan and grant, and many more). If I’m not mistaken, she has mentioned that “it’s not always bad to fail; the most important thing is how you bounce back after the failure”. That was the real meaning of the success.

What I get from this sharing session is be positive all the time. Always put your trust on Allah, He is always with us. He will never put us in difficult situation if we could not handle it. He only gives test to us to show that He care and love us.

Surah Al-Baqarah (2:286)

Allah does not charge a soul except [with that within] its capacity. It will have [the consequence of] what [good] it has gained, and it will bear [the consequence of] what [evil] it has earned. "Our Lord, do not impose blame upon us if we have forgotten or erred. Our Lord, and lay not upon us a burden like that which You laid upon those before us. Our Lord, and burden us not with that which we have no ability to bear. And pardon us; and forgive us; and have mercy upon us. You are our protector, so give us victory over the disbelieving people."

Knowledge is everything. Without it, you are no one. Knowledge is not something that we can get in the class only; we can get it at anyplace, anytime and from anyone even from ‘makcik cleaner’. Don’t ever try to stop seeking for the knowledge. So, before you want to start a business or other things, please make sure that you have knowledge about it.

Anyway, thank you to Miss Ummi for giving us such a great opportunity to meet someone who full of motivation and experience in real life. Hopefully I can be like her, contribute something to others! See you soon. May Allah bless us \(^_^)/ Peace no war!!!

HATE NO ONE!

“Think positively, no matter how hard life is” - syazana mohd noor

competing in international market...

29102013…konnnichiwa…how are you today? I hope you are doing well. Alright, now I want to share with all of you what I have learned for this time lecture. Today, the topic was strategies for competing in International Market. Wow, we are now moving forward step by step. After studying all the strategies that will be used locally, now we will take a look what kind of strategies that will be used in order to enter into global market because I’m sure all of the entrepreneurs have their own hope to expand their business to foreign country after they succeed in managing their business locally.

For your information, any company that aspires to industry leadership in the 21^st century must think in terms of global, not domestic, market leadership. Even though the process to entre foreign market is harder and more complex, many companies still decide to enter foreign market. Did you know why? Let me tell you. There are several primary reasons for them to enter into foreign markets which are to gain access to new customers, to achieve lower costs through economies of scale, experience, and increased purchasing, to further exploit its core competencies, to gain access to resources and capabilities located in foreign markets, and to spread business risk across a wider market base.

Why competing across national borders makes strategy-making more complex? It is because of different countries have different home-country advantages, different government policies and economic conditions, different cultures, different preference and taste, and so on. There are many factors that the companies need to understand first and considered before entering foreign market.

Other than that, we also learned about the major strategic options for entering foreign markets. Once a company decides to expand beyond its domestic borders, it must consider the question of how to enter foreign markets. There are five strategic options for entering foreign markets which are maintaining a national (one-country) production base and exporting goods to foreign markets, licensing foreign firms to produce and distribute the company’s products abroad, employing a franchising strategy, establishing a foreign subsidiary via acquisition or Greenfield venture, and using  strategic alliances or other collaborative partnerships.

In order for company to compete internationally, they must choose among the three alternative approaches. The first one is multidomestic or think-local, act-local approach. It is a one in which a company varies its product offering and competitive approach from country to country in an effort to be responsive to differing buyer preferences and market conditions. The second one was a global strategy which is a think-global, act-global approach. It is one in which a company employs the same basic competitive approach in all countries where its operates, sell much the same products everywhere, strive to build global brands, and coordinates its actions worldwide with strong headquarters control. The last one is transnational strategy which is a combination think-global, act-local approach. It is an approach that incorporates elements of both multidomestic and global strategies.

How to gain competitive advantage in international market? There are three important ways to gain it. First, it can use location to lower costs or achieve greater product differentiation. Second, it can transfer competitively valuable resources and capabilities from one country to another or share them across international borders to extend its competitive advantages. Third, it can benefit from cross-border coordination opportunities that are not open to domestic-only competitors.

I think, that’s all from me for this time. Please take care of yourself. See you next time. PEACE NO WAR!!!

“Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world’s best talents and greatest ideas.” (Jack Welch – Former chairman and CEO of GE

strengthen the company's competitive position

 

بسم الله الرحمن الرحيم

22102013... Assalammualaikum w.b.t, hello everyone, long time no see. Today’s post is all about “Strengthening A Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations”. In the previous post, I have already talked about the five generic competitive strategy options. After the company has settled which of the five generic competitive strategies they should employ, they must take another action in order to complement its competitive approach and maximize the power of its overall strategy.  But which action the company should take? What should they do?

In order to strengthen the company’s competitive position, they must consider the competitive moves and their timing. That is whether and when to pursue OFFENSIVE OR DEFENSIVE STRATEGIC MOVES to improve a firm’s market position. Your competitor’s strengths and weaknesses should be considered in choosing the best strategy.

• Whether to undertake offensive competitive moves to improve the company’s market position. The best offensives use a company’s most powerful resources and capabilities to attack rivals in the areas where they area weakest.
• Whether to undertake defensive strategy to protect the company’s market position. The purpose of defensive strategies are lower the firm’s risk of being attacked, weaken the impact of an attack that does occur, and influence challengers to aim their efforts at other rivals.
• When to undertake it - whether advantage or disadvantage lies in being a first mover, a fast mover, or a late mover. (Sometimes being a follower is better because they can analyze the weaknesses of the first mover)

offensive and defensive...

A special kind of offensive: BLUE OCEAN STRATEGY. Have you hear about it? It is a totally invent in new market industry that other company have never or rarely do it. To avoid costly competition, firms can innovate or expand in the hope of finding a blue ocean. A blue ocean exists where no firms currently operate, leaving the company to expand without competition. Got it? An example of the company that uses this strategy was FedEx, they create delivery in just one night.

The company also can strengthen their market position via its scope of operations. The scope of the firm refers to the range of activities which the firm performs internally, the breadth of its product and service offerings, the extent of its geographic market presence, and its mix of business.  

• HORIZONTAL SCOPE is the range of product and service segments that a firm serves within its focal market. HORIZONTAL MERGERS AND ACQUISITIONS, which involve combining the operations of firms within the same product or service market, provide an effective means for firms to rapidly increase the scale and horizontal scope of their core business.
• VERTICAL SCOPE is the extent to which a firm’s internal activities encompass one, some, many, or all of the activities that make up an industry’s entire value chain system, ranging from raw-material production to final sales and service activities. VERTICAL INTEGRATION STRATEGY can expand the firm’s range of activities BACKWARD into sources of supply and/or FORWARD toward end users. It’s make strategic sense only if strengthens a company’s position via either cost reduction or creation of a differentiation-based advantage.  

Miss Ummi have told us that Malaysia was the third country that people go for outsource after China and India. Did you know what “Outsource” is? OUTSOURCING STRATEGIES narrow the scope of a business’s operation was the opposite of vertical integration strategies. Outsourcing involves contracting out certain value chain activities to outside vendors.  

A STRATEGIC ALLIANCE is a formal agreement between two or more separate companies in which they agree to work cooperatively toward some common objective. Strategic alliance and cooperative partnership provide one way to gain some of the benefits offered by vertical integration, outsourcing, and horizontal mergers and acquisitions while minimizing the associated problems.

As a conclusion, I think the company should understand about all of the strategy in order to strengthen their competitive position. They should know each pros and cons of every strategy in order to make the best decision in choosing which strategy they want to implement. that's all from me. peace no war!!!

Ya ALLAH, ketika aku melakukan kesalahan kepada mereka, anugerahkanlah aku kekuatan untuk meminta kemaafan,
manakala diwaktu mereka melakukan kesalahan kepadaku, anugerahkanlah aku kekuatan memberi kemaafan...